During primary years, we are always finding new ways of marketing ourselves. With that being said, you have to constantly update your personal brand. Just like there are new runway collections from season to season, one has to constantly keep up with the latest and expand any potential markets.
2 Snaps for everyone who is always prepared to show their next collection.
Jacob Javitz Center Trade Show-August 3rd
Okay, so I’m going to put this in LAMEST terms. Public Relations and Marketing encompass many of the same strategies in effort to add to the success of a brand (i.e. personality, company, product, etc.) However, there are some major differences in the way both functions are practiced. For example…
Marketers find unique ways to sell a brand to consumers. The art of marketing has a lot to do with keeping up with market trends, and researching what is the most popular way to persuade potential consumers to invest in particular brands. Take Rihanna for instance. During the time when Rihanna first arrived on the music scene, there where not many other artists out with the same Caribbean flavor she was bringing to the table. This was the “umph” used to drive sales for her first album.
Contrastively, marketing strategies alone did not push the success of Rihanna. PR is employed as well. To keep pushing brand awareness, there was a total 360 that had to done (image revamp). Her Caribbean flavor alone would not have been enough to continually drive album sales. However, there was a relationship with her fan base that needed to be established, and well maintained. When the new, raw, and stylishly edgy Rihanna came on to the scene, her fan base grew tremendously. The PR strategies to expand upon Rihanna’s “edginess” gave her brand a mouth piece which spoke high volumes to the music world.
Granted, this just a BRIEF case study of the methods used in PR and Marketing. A combination of both functions are needed to ultimately push the overall success of a brand. As we can see Rihanna has been on the scene for a minute now, and I don’t think she will be leaving any time soon.
2 Snaps for Ri Ri!
Check out her new video; Rudeboy! It’s perfect.
Photo Credits: Jacksonville.com, TINYDL